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Diego Delgado-Elias

InDesign
Branding




Diego Delgado-Elias

An unused identity system that was originally conceptualised for Parisian architecture & interior design studio 'Diego Delgado-Elias'. 

The design aims to a create unique form of order within a composition that may at first appear to be in disorder. The sporadic and disconnected repetition of the wordmark guides the observer to construct a 'clear' visual for the logo. It contrasts a mix of old and new with the utilisation of mono-spaced typeface, Lettera, that emulates a timeless typewriter aesthetic while being juxtaposed with the contemporary condensed sans-serif wordmark. The overlapping type acts as an ode to the inconsistencies and mechanical faults found with use of a typewriter. 

2022

Typefaces:
Lettera Mono LL & TeX Hyres Gyros




Diego Delgado-Elias
Published:

Owner

Diego Delgado-Elias

Published: